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The BeamFlow Library

Expert guides on ads.txt, sellers.json, supply path optimization, and everything publishers need to maximize programmatic revenue.

ads.txt DIRECT vs RESELLER: Why Mislabeling Costs You
ads.txt8 min read

ads.txt DIRECT vs RESELLER: Why Mislabeling Costs You

DIRECT means you own the account. RESELLER means someone else does. Mislabeling either one causes sellers.json verification failures that silently cost you bids.

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BeamFlow TeamFebruary 9, 2026
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